As with every industry, the beauty industry is no different with trends - they catch on. One product begins the trend and as competitors see the popularity they jump on the bandwagon so to speak. Usually, we start seeing the trends approximately 3 years after the first "hero" product is introduced. Here are some of the beauty trends that we have been following for the past year and what you will expect to see in weeks, months or within the year on your beauty counter.

Skin Care: Argan Oil
Argan oil has taken the leap from hair care, most of us know this oil as part of the formulation of treatments for the hair. Argan Oil is rich in Omega 6 which is composed of linoleum and oleic acids which add moisture and softness to hair; vitamin E antioxidant; vitamin A which has many derivatives that reduce wrinkles, increase collagen, increases skin thickness, and increases hydration. Because of the antioxidants in Argan Oil it is now making its way into skin care.

Nail Care: Top Coat Effects
There are only so many colours that can be introduced as a nail colour company. Now, companies are hedging their bets that a celebrity will entice you to purchase that new colour but that's not the new trend. The new trend is the designs that can happen with a top coat. Crackle top coats that dry to leave a "leopard" like print on your nails are gaining popularity and have begun to make the leap to the mainstream. This trend brings the art of nail design, without the pro, into your home.

Scalp Care: Scrubs
A long neglected part of our bodies, the scalp is seeing some overdue attention. Like the rest of our skin the scalp can experience some of the same conditions. Oily or dry scalp can lead to unhealthy hair. A dry scalp leads to flaky itchy scalp and an oil scalp can have flakes as well (which are thicker and oilier than a dry scalp). These conditions can lead to hair thats thin, weak or greasy hair.

Hair Care: Powders
Unlike, how powders were used in 18th century [for mainly adding colour to wigs], today's powders offer a plethora of benefits. Benefits from oil removal, to texturizing to volumizing.

Tools: Infusing Ingredients
Our tools have been just that in the past. A hair dryer, flatiron or water filter for that matter. The trend that we have seen becoming more mainstream is the infusion of product through these tools. Flatirons that infuse complexes containing ingredients to strengthen the hair and shower filter systems that infuse natural botanicals for healthy, soft hair and skin.

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